Most doctors are still unfamiliar with AI in healthcare, so clear, simple explanations matter. Position AI as a support tool that eases admin and improves workflows, rather than replacing clinicians. Real-world examples, strong regulatory and ethical safeguards, and low-risk trial opportunities can all help build trust.
Here are 5 top tips for engaging doctors on AI.
1. Focus on Education First
- Only 19.2% of doctors are very familiar with AI in healthcare
- 2/3 have not used any AI tools in practice
What to do:
- Start with clear, simple explanations of AI applications
- Frame your approach as educational and supportive, not sales-driven
2. Address Core Concerns Directly
- Top concerns include data privacy, over-reliance, liability, and misdiagnosis
What to do:
- Proactively discuss how your AI tool handles data securely, includes human oversight, and complies with legal and ethical standards
3. Position AI as a Clinical Support Tool
- 73.5% of doctors see AI as a complement, not a replacement
What to do:
- Emphasise how AI can reduce admin workload, improve note-taking, and enhance decision-making, not replace clinicians
4. Highlight Real-World Use Cases
- Doctors appreciate AI for tasks like documentation and rapid access to resources
What to do:
- Share relatable success stories, live demos, or examples of how AI is improving daily clinical workflows
5. Build Confidence Through Credibility
- Doctors want regulatory clarity, ethical guidance, and proof of value
What to do:
- Highlight regulatory approvals, ethical safeguards, and offer training or pilot programs to help doctors trial AI safely
Contact us
Looking to run a campaign and engage doctors with confidence? For further information, contact us to discuss how AusDoc can support you with the reassurance you need.
Source
AusDoc survey: “Doctor understanding and use of digital health solutions” March 2025 (n=160)
