Register your interest for a private debrief
AusDoc’s 2026 BIG Doctor Survey went further than ever — 1,417 Australian doctors, plus 80+ pharma field-based employees, for the full picture from both sides of the fence. This year’s findings don’t just show what doctors think about pharma.
They show where pharma’s own field teams disagree with what doctors are telling us and what that gap means for your HCP engagement strategy.
Presented by Valeur Consulting, AusDoc EDGE Medical Solutions and RxTro.
We’ll unpack the findings most relevant to your customers and discuss what they could mean for your engagement strategy.
What the AusDoc BIG Doctor Survey 2026 covers (n=1,417 doctors + 80 pharma field staff):
- Why trust in pharma remains low and what doctors say could rebuild it
- Why a growing number of doctors wouldn’t want their own kids to follow them into medicine
- What really shapes doctors’ perceptions of pharma, and why the rep still matters
- What content doctors want more of and what they could do without
- How engagement needs differ across GPs and Specialists, and across generations
- How the growth of the Millennial Majority is accelerating change
- What pharma’s own field teams say is really happening on the ground
- Which channels GPs and Specialists actually trust for medical information and how reps and email compare
Source: AusDoc BIG Doctor Survey 2026, powered by Valeur Consulting (n=1,417 doctors; n=80+ pharma field-based employees)
What’s new in 2026? The pharma rep’s side of the story
Last year, over 1,000 Australian doctors gave us The Uncomfortable Truth about how they really see pharma. This year we went further.
For the first time, AusDoc in partnership with RxTro surveyed 80+ pharma field-based employees alongside 1,417 doctors giving us the full picture from both sides of the fence. The gaps between what doctors say and what pharma’s own teams believe are happening are some of the most confronting findings in the study.
New in 2026:
- What pharma’s own field teams say is really happening on the ground and where it doesn’t match what doctors are telling us
- Which channels GPs and Specialists actually trust for medical information and how reps and email compare
- Full demographic, specialty, generational, and pharma field-team breakdowns
THE UNCOMFORTABLE TRUTH 2 – Presented by:
| Presenter | Presenter | Presenter | Presenter | Moderator | Moderator |
|---|---|---|---|---|---|
| Donna Collett | Caroline Guerbet | Matthew Britland | Clifford Fram | Bryn McGeever | Liam Butler |
 Managing Partner Valeur Consulting |  Research Partner Valeur Consulting |  Co-Founder & Director Edge Medical Solutions Former President – MAPA |  Heaad of Partnerships Australian Doctor |  Managing Director Australian Doctor |  Managing Director RxTro |
Request a tailored debrief for your team
We’ll unpack the findings most relevant to your customers and discuss what they could mean for your engagement strategy — before the findings go public.
Register your interest for a private debrief of the AusDoc BIG Doctor Survey 2026.