ADG’s Readership Survey of Independent Australian Medical Publications (August 2026)
AusDoc is the most-engaged independent medical publisher among Australian GPs in 2026.
ADG’s 2026 readership survey asked Australian GPs about their engagement with four medical publishers across print, website and newsletter channels. In the survey, 72% of respondents had read Australian Doctor magazine within the last month or fortnight, 59% visited AusDoc’s website daily or weekly, and 62% read an AusDoc newsletter within the last day or week. The survey included 265 AHPRA-verified Australian GPs.
Background
For over 40-years, Australian GPs have ranked AusDoc as the clear leader in print, website and newsletter engagement.
The 2026 ADG readership survey was emailed to over 25,000 AHPRA-verified GPs nationally, asking them to report their engagement with the four leading independent medical publishers: AusDoc (including Australian Doctor), The Medical Republic, AJGP and Medicine Today; across print, website and email newsletter.
Australian Doctor Magazine — For over 40-years and Still #1 Among Australian GPs
Print has proven the most durable channel in the study. Delivered to every medical (GP) practice in Australia, 72% of GPs had read Australian Doctor magazine within the last month in 2026, statistically unchanged from 73% in 2023 and 75% in 2025, while every competitor publication has remained well behind Australian Doctor.
| Read publication within last month/fortnight* | 2023 | 2025 | 2026 |
| Australian Doctor Magazine | 73% | 75% | 72% |
| The Medical Republic | 37% | 43% | 40% |
| AJGP | 59% | 62% | 63% |
| Medicine Today | 45% | 48% | 44% |
*Each publication measured against its own publishing cycle (monthly or fortnightly).
Full 2026 breakdown
Q: When was the last time you read or looked into ANY ISSUE of this publication?
| Australian Doctor | The Medical Republic | AJGP | Medicine Today | |
| Within the last month/fortnight | 72.2% | 40.3% | 63.4% | 44.3% |
| Longer ago | 27.8% | 59.7% | 36.6% | 55.7% |
“Australian Doctor provides good relevant reading.” — GP respondent, 2026 survey
AusDoc #1 Medical Website Among Australian GPs
With over 69K doctors and the highest daily engagement, AusDoc’s website continues to command the market.
Combined daily-and-weekly engagement sat at 59% in 2026, around three times the next-placed publisher, The Medical Republic (20%), and well clear of AJGP (13%) and Medicine Today (12%). AusDoc’s lead over the rest of the field has held across all three surveys, even as overall category engagement has moderated industry-wide.
| Visited website daily or weekly (combined) | 2023 | 2025 | 2026 |
| AusDoc | 72% | 61% | 59% |
| The Medical Republic | 23% | 24% | 20% |
| AJGP | 17% | 19% | 13% |
| Medicine Today | 11% | 15% | 12% |
Full 2026 breakdown
Q: When was the last time you read or visited this website?
| AusDoc | The Medical Republic | AJGP | Medicine Today | |
| Within the last 24 hours | 29.3% | 5.7% | 1.2% | 2.4% |
| Within the last week | 30.1% | 13.8% | 12.2% | 9.4% |
| TOTAL | 59.4% | 19.5% | 13.4% | 11.8% |
“I have the AusDoc app, and it keeps me abreast with the medical world.” — GP respondent, 2026 survey
AusDoc #1 Medical Newsletter Among Australian GPs
With over 1.8M doctor engagements each month across the AusDoc platform, newsletter engagement tells the same story of category leadership.
62% of GPs surveyed in 2026 read an AusDoc newsletter within the last day or week — more than double the nearest directly-comparable competitor.
| Read newsletter within the last day or week (combined)* | 2023 | 2026 |
| AusDoc | 68% | 62% |
| The Medical Republic | 28% | 23% |
| AJGP | 23% | 23% |
| Medicine Today | 14% | 17% |
*2025 newsletter data was reported on a different time basis (last month/fortnight) and is not directly comparable on this measure; see the full 2026 breakdown below for figures as reported that year.
Full 2026 breakdown
Q: When was the last time you read this publication’s email newsletter?
| AusDoc | The Medical Republic | AJGP | Medicine Today | |
| Within the last 24 hours | 31.8% | 8.1% | 2.4% | 2.4% |
| Within the last week | 30.6% | 15.3% | 20.3% | 15.0% |
| TOTAL | 62.4% | 23.4% | 22.8% | 17.5% |
“I particularly like the AusDoc how-to-treat emails — a quick and effective way to learn and brush up on relevant info in short bursts.” — GP respondent, 2026 survey
ADG’s 2026 Readership Survey: One Clear Result.
Australian GPs consistently choose Australian Doctor and AusDoc over every other independent medical publisher in the market, and by a wide margin.
Bryn McGeever, Managing Director of Australian Doctor Group, said: “Australian Doctor performed strongly in the former MPA readership studies and has continued to rank first in ADG’s own readership surveys.
If you’re planning how to reach Australian GPs, AusDoc isn’t one line item among several — it’s where the plan should start. No other independent publisher comes close on reach or engagement.”
FAQ
What is the most-read medical magazine among Australian GPs?
Australian Doctor, with 72.2% of surveyed GPs reporting they had read it within its latest publishing cycle in August 2026.
What medical website do Australian GPs use most frequently?
AusDoc ranked first, with 59.4% of surveyed GPs reporting visiting within the previous day or week.
What medical email newsletter do Australian GPs read most frequently?
AusDoc ranked first, with 62.4% reading an AusDoc newsletter within the previous day or week.
How was the 2026 ADG readership survey conducted?
The 2026 survey was conducted by ADG among recipients drawn from its own database. It is separate from the former Medical Publishers of Australia (MPA) readership research, which was jointly funded by participating publishers and independently conducted. The 2026 wave was emailed to over 25,000 AHPRA-verified GPs and ran in August 2026, receiving 265 completed responses.
All data reported is self-reported respondent survey data; percentages for each publication are calculated on the base of respondents who indicated they engage with that publication. Base for all 2026 breakdown tables: n=265 GPs surveyed August 2026.
Source:
- ADG’s GP Readership Survey of Independent Medical Publications in Australia, August 2026 (n = 265 AHPRA Verified GPs)
- AusDoc NPS and ADG’s GP Readership Survey of Independent Medical Publications in Australia, July 2025 (n = 444 AHPRA Verified GPs)
- ADG’s GP Readership Survey of Independent Medical Publications in Australia, November 2023 (n = 337 AHPRA Verified GPs)