A leading brand in the type 1 and type 2 diabetes market asked ADG to support the launch of a new product. The campaign resulted a 3-fold increase in scripts among eDetailed GPs.
Achieving meaningful HCP reappraisal without field support
A chronic insomnia brand tasked ADG to help them challenge the way GPs think about the diagnosis and treatment of insomnia and to drive the launch of new science (a sleep/wake system) and treatment options. Within the first two weeks of launch 1,740 GPs had viewed the brand eDetails.
How has COVID-19 changed GP and pharmaceutical field staff engagement?
With the sudden and dramatic impact of COVID-19, a survey of GPs and their contact with pharmaceutical field staff during the pandemic reveals a massive drop in face-to-face engagement. The joint Australian Doctor Group and Medicines Australia poll was sent out in mid-May and attracted almost 400 responders. It shows prior to the pandemic half
COVID-19: Is it time for governments to start a conversation with GPs?
As Australia enters a new phase of its COVID-19 journey, governments have an increasing opportunity to engage in a two-way conversation with GPs; not only about the virus itself but also about ensuring their patients don’t ignore their general health during the pandemic. GPs are generally satisfied with the COVID-19 information they have received up to now, according to a survey of AusDoc.PLUS readers1. But a big gripe is that different information sources
How has COVID-19 changed GP digital engagement?
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Pharma’s role in the COVID-19 crisis goes beyond new tests and treatments
During COVID-19, pharma's role extended far beyond new treatments. How the industry's broader support for Australian GPs reshaped trust and transformed HCP engagement models.
Telehealth and quality care: How COVID-19 is rapidly changing the GP landscape
COVID-19 accelerated telehealth adoption across Australian general practice almost overnight. Explore what this shift means for pharma engagement and digital HCP marketing strategy.
ADG’s response to COVID-19
How Australian Doctor Group responded to COVID-19 — keeping GPs and the healthcare community informed through Australia's #1 independent medical platform during the pandemic.
ADG dominates with No.1 position in latest GP readership results
ADG retains #1 in GP digital and print reach with 48.4% of Australian GPs visiting AusDoc monthly — essential proof-point data for pharma media planning and HCP campaigns.
PRIME Awards 2019 winners: the complete list
The 15th PRIME Awards celebrated excellence in Australian healthcare communications. See the complete winners list from pharma, media and health agencies at Sydney's Four Seasons Hotel.
Medical Observer moves to digital-only to meet rising demand
Australian Doctor Group, the country’s number one healthcare media company, is moving its monthly masthead Medical Observer to digital-only next month to meet growing online demand. The important milestone comes after rapid growth in popularity of the masthead’s digital offering following the launch of ADG’s new supersite AusDoc.PLUS five months ago. Since April, the number of doctors
10 reasons your content marketing needs a journalist
Great pharma content marketing starts with great journalism. 10 reasons why working with editorial professionals produces HCP content that builds trust and drives doctor engagement.