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Pharma’s role in the COVID-19 crisis goes beyond new tests and treatments
During COVID-19, pharma's role extended far beyond new treatments. How the industry's broader support for Australian GPs reshaped trust and transformed HCP engagement models.
Telehealth and quality care: How COVID-19 is rapidly changing the GP landscape
COVID-19 accelerated telehealth adoption across Australian general practice almost overnight. Explore what this shift means for pharma engagement and digital HCP marketing strategy.
ADG’s response to COVID-19
How Australian Doctor Group responded to COVID-19 — keeping GPs and the healthcare community informed through Australia's #1 independent medical platform during the pandemic.
ADG dominates with No.1 position in latest GP readership results
ADG retains #1 in GP digital and print reach with 48.4% of Australian GPs visiting AusDoc monthly — essential proof-point data for pharma media planning and HCP campaigns.
PRIME Awards 2019 winners: the complete list
The 15th PRIME Awards celebrated excellence in Australian healthcare communications. See the complete winners list from pharma, media and health agencies at Sydney's Four Seasons Hotel.
Medical Observer moves to digital-only to meet rising demand
Australian Doctor Group, the country’s number one healthcare media company, is moving its monthly masthead Medical Observer to digital-only next month to meet growing online demand. The important milestone comes after rapid growth in popularity of the masthead’s digital offering following the launch of ADG’s new supersite AusDoc.PLUS five months ago. Since April, the number of doctors
10 reasons your content marketing needs a journalist
Great pharma content marketing starts with great journalism. 10 reasons why working with editorial professionals produces HCP content that builds trust and drives doctor engagement.
Is cancer the future of pharma?
A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies for 89
Pharma embraces new digital sales channel
Leading healthcare media company Australian Doctor Group (ADG) announced today that its new digital sales channel, AccessPlus has “exceeded expectations” with 12 brands signed-on to the platform across a range of therapeutic areas, including respiratory, diabetes, weight loss, dermatology, smoking cessation, female sexual health, mental health, and oncology. Launched late last year, AccessPlus is a
ADG’s digital mastheads merge
The country’s number one healthcare media company, Australian Doctor Group, announced today the launch of AusDoc.PLUS, the largest and most comprehensive medical news and education website for doctors and healthcare professionals. Showcasing ADG’s award winning mastheads, AusDoc.PLUS is the new digital destination for Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. ADG’s 75,000-strong subscriber base of highly engaged
ADG cements top spot in GP reach
85%+ of Australian GPs engage with ADG's network every month — MPA 2018 data confirmed. The definitive proof point for pharma marketers planning HCP campaigns and media buys.