Authenticity in marketing matters more than ever. Strategic marketer Briana Young explains why trust-driven content outperforms clickbait — and what this means for pharma campaigns.
National survey reveals GPs’ reading habits
Nearly 1,000 Australian GPs reveal how they read medical news — and why print still matters alongside digital. Essential channel insight for pharma media planning and HCP engagement.
ADG launches new digital sales channel
At last night’s prestigious PRIME Awards, leading healthcare media company, Australian Doctor Group, announced the launch of AccessPLUS, a bespoke digital sales channel for the pharmaceutical industry. AccessPLUS facilitates branded sales material to run across ADG's digital network including Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. The group now boasts a
Independent research shows GPs are seeing fewer reps than ever before
4 in 10 Australian GPs now refuse to see pharma reps — a record high. Research shows why digital HCP engagement is no longer optional for pharmaceutical companies in Australia.
Look who has had a make over
Australian Doctor relaunches with a bold new design. Editor-in-chief Jo Hartley explains why print still matters and remains a vital HCP channel for pharma advertisers in Australia.
Why you should focus on your story, not your data
Data alone does not win doctors over — story does. Learn how narrative-led pharma content and case studies outperform data-heavy campaigns in Australian HCP engagement.
How GSK used content to reach 3541 GPs in under 8 weeks
An inside story about how one pharma company used content marketing to reach GPs at very low cost. What was GSK trying to achieve? According to GSK’s research, more than 30% of Australians travel overseas annually, but many – including doctors – underestimate hepatitis risk. Only 40% of travellers seek pre-travel health advice from their
Is Apple Watch’s new ECG feature a help or a hinderance?
Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this