Case Study 2 Primary Image E1605574287446

The Problem to Solve

The client wanted to use digital communication solutions to extend the reach of its first-line sales force to support the launch a new diabetes product entering a crowded class.

At the same time, there was an intent to share evidence-based information about diabetes.


The ADG commercial content team brainstormed solutions with the client and developed a program to support the launch focused on providing relevant and valuable product and educational information. Outputs included:

  • An Access.PLUS brand destination page hosted on AusDoc.
  • Strong GP reach was achieved by promoting the eDetail across the ADG suite of eNewsletters.
  • 5 long-form branded eDetails to fully explain: different patient use cases and the evidence-based benefits of the product.

The Results


HCP engagements


Unique HCP engagements


Fold increase in scripts among eDetailed GPs

Nostra Data Diabetes Campaign Graph E1605567679162


The campaign illustrates how Access.PLUS can be used to extend the reach of a face-to-face sales team to support the launch of a new product. 

The wins include deep engagement with informative promotional material that translated to a significant increase in prescriptions.

Crucial elements of success

  • Clearly defined problems to solve
  • Close cooperation between the client and the ADG team
  • Engaging information that GPs can apply in the clinic
  • Highly engaged digital audience on AusDoc.
  • Ability to drive engagement through eNewsletters

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