Resource Type: Inside Healthcare

The large canvas offered by print makes it the billboard of S4 marketing. And that billboard is becoming increasingly dynamic, thanks to the ubiquitous QR code. Print advertising has ridden the wave of digital disruption to remain an integral part of the pharmaceutical omnichannel marketing mix.  “Clever marketers are using print in a different way.

With the TGA having registered 99 new medicines so far in 2024 (as at 26/09/2024) and the PBS updating its schedule several times a year, we explored how GPs prefer to find out about new medicines.  According to one study, GPs are unlikely to spontaneously go looking for information about new medicines. Instead, they are

Given the scripted nature placed on pharma sales reps and their communication with doctors, do new technologies such as chat bots create the opportunity to deliver these messages in a better way?  Chatbots can provide a convenient and cost-effective way for doctors and pharma sales reps to communicate, enabling doctors to access the product information

Do you want to boost your lead generation and increase GP touchpoints 6-fold?  The new Access.PLUS Sample and Service requests package has already proved itself with 2,000+ doctor lead generations and 3,000+ sample requests for 10 pharma companies.  The package is designed to improve the efficiency of your field force by generating more touchpoints for

GPs have a low understanding of the difference between medical science liaisons (MSLs) and pharmaceutical sales reps, according to a recent survey conducted by AusDoc.1  The finding is unsurprising, given that MSLs generally focus on other specialists. But the increasing complexity of GP work means they will likely receive increasing MSL attention in the future. 

The recent Veeva Pulse Field Trends Report 2Q22[i] provided valuable insight into when, where and how field teams and healthcare professionals interact with the pharmaceutical industry representatives. However, the global report didn’t’ offer any Australia-specific findings. To fill this gap, Inside Healthcare conducted a similar study among AusDoc’s extensive GP database to provide deeper insights

GPs feel burdened by their workload and poorly compensated for their time, according to a survey of 750 Australian Doctor readers.  More than 40% of the respondents intend to reduce their working hours in the next 12 months. In many cases, this is coupled with a change from bulk billing to private billing so they

Global report shows excitement about the potential of digital but a lack of confidence about delivery Pharma companies need to invest in the digital customer experience to add value now and in the future, according to a report by digital customer experience agency Graphite in partnership with Reuters Events. The global report titled the Contradiction Conundrum is

A hybrid model that combines reps with digital solutions is a win-win for pharmaceutical companies and GPs. With face-to-face rep engagement returning to pre-COVID levels, pharmaceutical companies have an opportunity to use digital lessons learned during the pandemic to significantly increase the reach and frequency of their GP interactions without increasing their budget. The solution

About one in three Australian GPs is a digital native,1 which has fundamental implications for go-to-market strategies and a critical impact on how pharmaceutical companies promote the quality use of their medicines. Digital natives were born after 1980 and raised in an environment in which they were surrounded by technology (Palfrey and Gasser, 2013, Prensky, 2001).

Australian prescribers have tasted digital convenience and are unlikely to return to their pre-pandemic levels of face-to-face engagement with pharmaceutical representatives. That’s according to an in-depth report published by ADG in 2021 and a follow-up pulse survey among Australian Doctor readers conducted in January 2022[i]. The report titled How a GP initiated engagement model could