GP practices across Australia are rising to the challenge of COVID-19. By far, the most widely read Australian Doctor article this week is a Quick Guide to Medicare funding for telehealth consultations. A close second is a recent article that that discusses the impact of the pandemic on day-to-day practice. Other articles and reader comments
As the lines between journalism and marketing continue to blur, it would be rare these days to find a content marketing agency without at least one journalist on the team. Journalists bring an editorial approach to building a brand. Here’s why that’s important:
A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies for 89
Leading healthcare media company Australian Doctor Group (ADG) announced today that its new digital sales channel, AccessPlus has “exceeded expectations” with 12 brands signed-on to the platform across a range of therapeutic areas, including respiratory, diabetes, weight loss, dermatology, smoking cessation, female sexual health, mental health, and oncology. Launched late last year, AccessPlus is a
An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and
GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs
The number of Australian GPs who see pharmaceutical sales reps is falling fast and has hit a record low, according to the latest independent industry research. Four in every 10 GPs now say they don’t see reps, up from three in 10 just five years ago, according to an annual survey of GPs undertaken on
“Storytelling without data is fluff. Data without storytelling is forgettable. Data with storytelling is epic.” That digestible soundbite comes from Paul Petrone, Editor in Chief of the LinkedIn Learning blog. In an interview with LinkedIn content marketing writer Alexandra Rynne, he says marketers should strive to tell authentic real-life stories rather than merely using data to
An inside story about how one pharma company used content marketing to reach GPs at very low cost. What was GSK trying to achieve? According to GSK’s research, more than 30% of Australians travel overseas annually, but many – including doctors – underestimate hepatitis risk. Only 40% of travellers seek pre-travel health advice from their
Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this
