4 in 10 Australian GPs now refuse to see pharma reps — a record high. Research shows why digital HCP engagement is no longer optional for pharmaceutical companies in Australia.
Why you should focus on your story, not your data
Data alone does not win doctors over — story does. Learn how narrative-led pharma content and case studies outperform data-heavy campaigns in Australian HCP engagement.
How GSK used content to reach 3541 GPs in under 8 weeks
An inside story about how one pharma company used content marketing to reach GPs at very low cost. What was GSK trying to achieve? According to GSK’s research, more than 30% of Australians travel overseas annually, but many – including doctors – underestimate hepatitis risk. Only 40% of travellers seek pre-travel health advice from their
Is Apple Watch’s new ECG feature a help or a hinderance?
Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this
The future of the pharmaceutical and GP engagement model (2020)
