Leading healthcare media company Australian Doctor Group (ADG) announced today that its new digital sales channel, AccessPlus has “exceeded expectations” with 12 brands signed-on to the platform across a range of therapeutic areas, including respiratory, diabetes, weight loss, dermatology, smoking cessation, female sexual health, mental health, and oncology. Launched late last year, AccessPlus is a
Authenticity in marketing matters more than ever. Strategic marketer Briana Young explains why trust-driven content outperforms clickbait — and what this means for pharma campaigns.
Nearly 1,000 Australian GPs reveal how they read medical news — and why print still matters alongside digital. Essential channel insight for pharma media planning and HCP engagement.
4 in 10 Australian GPs now refuse to see pharma reps — a record high. Research shows why digital HCP engagement is no longer optional for pharmaceutical companies in Australia.
Data alone does not win doctors over — story does. Learn how narrative-led pharma content and case studies outperform data-heavy campaigns in Australian HCP engagement.
An inside story about how one pharma company used content marketing to reach GPs at very low cost. What was GSK trying to achieve? According to GSK’s research, more than 30% of Australians travel overseas annually, but many – including doctors – underestimate hepatitis risk. Only 40% of travellers seek pre-travel health advice from their
Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this
