Australia’s #1 Platform for Pharma Marketing to Doctors
With over 62K doctors and 82% of GPs, AusDoc is the #1 platform for the Australian Healthcare Industry
Our mission is to provide leading digital doctor engagement solutions for pharmaceutical, life science and all other companies that enable and empower doctors to provide better informed and more effective healthcare solutions to help Australians live healthier, longer lives.
No platform keeps your brand in front of more highly engaged Australian doctors — Only AusDoc does
The largest commercially addressable medical audience in Australia
AusDoc
Australian Doctor
How to Treat & CPD
Australian Specialist
Australian Practice Management
Australian Primary Care Nursing
Specialty Updates
Unparalleled doctor reach and engagement
#1 in Digital
33,000
Unique monthly doctor visits to AusDoc
#1 in Doctor Engagements
1.8M
Doctor engagements per month
#1 in Email
47%
GP e-Newsletter open rates
#1 in Print
72.8%
Highest average issue readership
How AusDoc helps pharma brands reach Australian doctors
AusDoc is the only platform in Australia that combines a verified audience of 62,000 AHPRA-verified doctors, trusted independent editorial, and a full suite of digital, email, and print engagement channels all in one place.
Whether your objective is product awareness, lead generation, or clinical education, AusDoc delivers measurable results in a compliant, contextually relevant environment that doctors trust.
Why leading pharma brands choose AusDoc?
- 62,000+ AHPRA-verified doctors, one of the largest verified HCP audience in Australia
- 82% of Australian GPs on a single platform
- 1.8M+ doctor engagements per month across digital and email in addition to monthly print engagement.
- ~42% average GP open rate on solus eDMs, well above industry benchmarks
- 71% of GPs read Australian Doctor magazine in the past month
- 62% of pharma content engagement happens outside traditional working hours
- Trusted by Pfizer, AstraZeneca, GSK, Lilly, Novartis, Bayer, BMS, Abbott and more
Build Brands & Create Awareness
- Rich brand display
- Product hooks
- Press release publication
- Custom branded content
Drive 24/7 Digital Doctor Engagement Nationwide
- Self-detailing
- Product microsites
- Independent content
- Self-directed education
Generate Doctor Leads
- Qualified doctor leads for your sales reps
- Consent management
- Build your doctor database
- Facilitate virtual and face-to-face meetings and events
Doctor Appointment Reminders
- Rep appointments
- Sample orders
- Event registrations
AusDoc Solus eDM — targeted email that reaches doctors with no distractions
Brands can reach AusDoc’s engaged GP and Specialist audience with solus eDM’s designed to drive activation across product launches, exclusive offers, increase awareness or educational campaigns. Whatever your objectives, you can be sure that an AusDoc solus eDM will get you to your goal.
With AusDoc solus eDM’s you are in control.
- Drive brand awareness and SOV
- Deliver brand key sales messages
- Encourage in-depth engagement with digital assets/self-details
- Distribute digital assets and downloads for daily use – guidelines, treatment algorithms, dosing tables etc.
- Generate leads for sales, events, webinars and sample requests
Australian Doctor Newsletter Advertorials — scale and speed to GP audiences
Brands can reach AusDoc’s large GP audience by leveraging the large and highly engaged Australian doctor newsletter audience.
Designed to generate large campaign reach quickly. Whatever your objectives, you can be sure that a Newsletter Advertorial will get you to your goal.
With an AusDoc Newsletter Advertorial you can achieve your goals fast.
- Reach +32.8K GPs per newsletter send
- Drive brand awareness and SOV
- Speed to market with daily and weekly send so choose from
- Deliver brand key sales messages at scale
- Send leads directly to your company assets including micro-sites
- Dedicated AusDoc Client success manager
Australian Specialist weekly e-Newsletter
Australian Specialist newsletter was created as a quick and efficient way to keep all specialists up-to-date on the latest medical news, updates on what’s happening in general practice, policy changes across general medicine, interesting medicolegal cases and more.
- Generate leads for sales, events, webinars and sample requests
- Reach over 22K Australian Specialists each week only with AusDoc
- Average open rate of 52%
Increase doctor engagement and generate leads for your reps
Nationwide Reach
AusDoc offers Australia’s leading self-detailing platform with an AHPRA verified subscriber base of over 62K doctors^
Always-On 24/7
Available 24/7 – 365 for doctors to access pharma information whenever and wherever best suits them.
Doctor Lead Generation
Generate more doctor leads for your reps and increase call volumes.
Ready to reach Australia’s doctors?
Tell us your campaign objectives and we’ll recommend the right channel mix. Our team works with pharma, life sciences, and healthcare brands across product awareness, lead generation, and clinical education.
FREE WHITEPAPER
The Millennial Majority: What Pharma Must Prepare for
Australian medicine is entering a generational transition, with millennials set to become the largest cohort as baby boomer and Generation X doctors retire over the next decade.
This is a challenge because trust in pharmaceutical companies is particularly low among younger clinicians. In the AusDoc BIG Doctor Survey (2025), millennial doctors gave pharma a net promoter score of –79.9, with more than 80% classified as detractors.
Digital marketing tips and insights with Inside Healthcare
Read the latest trends in digital marketing and strategies for pharmaceutical companies on how to successfully achieve doctor engagement along with the latest insights, case studies, news and opinions.
Case Studies
Stay up-to-date on the latest in healthcare and pharmaceutical marketing with the Inside Healthcare newsletter.
News & Insights
Mar 10, 2026
AusDoc and AAPM Announce National Strategic Partnership to Elevate Practice Management
Feb 26, 2026
AusDoc and APNA Announce Strategic Media Partnership to Elevate Primary Care Nursing
Oct 17, 2025
WEBINAR: The Uncomfortable Truth by AusDoc – Will the Doctor See You Now?
Oct 9, 2025
NEXT 2025 Summit – The Uncomfortable Truth by AusDoc – Will the Doctor See You Now?
Sep 1, 2025
AusDoc continues to be the first choice for GPs
^ Information provided here is based on publicly available information and is up-to-date at the time of writing, however an individual’s AHPRA-verification status can change at any time. For details on registration and credentialing of healthcare professionals, please refer to the AHPRA Public Register.
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