Claire Edgerton Susie Diacopoulos Crop

Greater than the sum of its parts – Omnichannel insights from two industry experts

Even though Pfizer’s customers prefer face-to-face, most of their engagement is digital, writes Clifford Fram, director of partnerships and innovation at adg. Claire Edgerton’s morning fix is to check the data. She likes to know what content and channels Pfizer’s customers are engaging with – what they’re reading, what they’re watching and what they’re searching

Infographic 8 Tips For Engaging Busy Doctors Featured Image Resize

8 Tips for Engaging Busy Doctors with your Digital Content

The digital revolution has had a significant positive impact on how doctors’ access pharmaceutical information, especially in the post-COVID-19 era. This has ultimately enhanced the quality use of medicines and patient care. More recently, with the ubiquitous use of the word ’omnichannel’, the short-term challenge for pharma is finding the right mix between traditional face-to-face

Article 2 Asian Woman Reading Report

AusDoc survey uncovers top 5 pathology-led GP education opportunities

A recent AusDoc survey of 418 GPs and GP registrars focusing on pathology tests has uncovered a raft of unmet needs for GP education, and opened up a range of opportunities for pathology organisations and pharma companies to offer meaningful med ed. Respondents were crying out for further education, with several key areas of particular

GP Study on Pathology Testing and Patient Insights - Tubes Image

AusDoc survey puts GPs’ pathology testing views under the microscope

Pathology testing and the interpretation of results are regular challenges for many GPs, and there are several key areas that are particularly problematic, an AusDoc survey of 418 GPs and GP registrars has revealed. 1. Ordering tests: vague symptoms pose problems When it comes to deciding which pathology tests to order, the clinical presentations that

Healthcare Marketing - right content type for your campaign

5 ways to choose the right content type for your campaign

Have you ever wondered which type of content will work best for your campaign? If so, you’re not alone. It’s one of the most frequently asked questions AusDoc receives from marketers and agencies. The key to success is to think like a journalist, says Amanda Davey, AusDoc Commercial Content Editor and the former editor of

Rsz Mc Article 1

Exclusive AusDoc survey: Understanding doctors’ perceptions and behaviours regarding medicinal cannabis 

Exclusive AusDoc survey. What you will learn from reading this article:   Doctors are experiencing increased patient demand for medicinal cannabis, but most acknowledge a lack of knowledge about risks and benefits and are unsure how to advise patients, says a 2021 meta-analysis of 21 international articles. Fast-forward to 2023 and not much has changed, according

Rsz Mc Article 2

How a lack of brand awareness is creating an opportunity for medicinal cannabis marketers

Exclusive AusDoc survey. What you will learn from reading this article: Doctors have little knowledge of medicinal cannabis brands, according to the results of an AusDoc survey involving more than 240 GPs and specialists across Australia. In a finding that leaves space wide open for marketers to build their brand equity, 77% of survey respondents

Rsz Omnichannel Strategy

Is your Medical Affairs engagement strategy ready for an omnichannel future?

Medical Affairs professionals must demonstrate digital competency and mindset change to continue benefiting from the Covid-19 digital transformation, according to an opinion article by Daniel Furtner and colleagues. They write that engagement of the future will need to be high quality and tailored to individual doctors’ needs and preferences. And digital tools will replace many

Rsz Print Qr Code

How print adverts can add smarts and oomph to your digital campaign 

The large canvas offered by print makes it the billboard of S4 marketing. And that billboard is becoming increasingly dynamic, thanks to the ubiquitous QR code. Print advertising has ridden the wave of digital disruption to remain an integral part of the pharmaceutical omnichannel marketing mix.  “Clever marketers are using print in a different way.

Inside Healthcare April 2023 New Products

How do busy GPs want to find out about new medications?  

With the TGA registering an average of three new medicines a month and the PBS updating its schedule several times a year, we explored how GPs prefer to find out about new medicines.  According to one study, GPs are unlikely to spontaneously go looking for information about new medicines. Instead, they are described as reactive