Learn how a virtual workshop became a powerful touchpoint to deepen engagement, drive learning, and reinforce prescribing confidence for a new drug
Are You Confident That You’re Speaking to AHPRA-Verified Doctors?
If you're a pharmaceutical company, marketer, agency, or healthcare brand, a key question to ask before any campaign is: “Is my audience AHPRA-verified?”
5 Strategies for Digital Health Tech Companies to Accelerate Doctor Adoption
The adoption of digital health technologies is growing, but many doctors remain hesitant due to concerns about security, usability, and workflow disruption. To accelerate adoption, digital health tech companies must focus on practical solutions that address these challenges.
The Future of Healthcare is Digital — and Why Doctors are Embracing it
The digital transformation of healthcare is well underway, with doctors increasingly turning to technology to improve efficiency and patient care. However, while adoption is growing, familiarity and confidence in digital health solutions remain mixed, highlighting the need for better integration and support.
Boosting Email Engagement: Essential Strategies for Improving Open Rates & Clicks – Download your free Infographic
AusDoc eDM TOP TIPS for boosting email engagement. From crafting compelling subject lines and optimising send times to personalising content and enhancing call-to-actions (CTAs), these best practices ensure emails resonate with the audience and drive meaningful interactions.
Bridging the Trust Gap: How AI Can Gain Acceptance in Healthcare – GP Perspectives on the Benefits and Risks
Artificial Intelligence (AI) is increasingly being integrated into healthcare, promising to enhance efficiency, reduce administrative burdens, and improve patient outcomes. Yet why do so many doctors remain sceptical about its adoption.
Insights from GPs and Specialists on Improving Prescribing Practices – Download your free Infographic
Open-ended responses from a recent AusDoc survey provide valuable qualitative insights into how prescribing practices for GPs and specialists can be improved. These responses highlight key themes and practical recommendations for enhancing access to information and support for healthcare professionals.
What headlines make GPs stop and engage? — and how you can create them
What makes GPs stop and engage? Through reviewing a number of highly successful GP engagement campaigns across AusDoc for a broad range of therapy areas and drug types, several key insights can be extracted to enhance pharma and GP engagement
Bridging the Gap: Information Needs of GPs and Specialists in Prescribing New Treatments
Understanding the unique needs of GPs and specialists is pivotal for fostering better prescribing practices. By tailoring resources and engagement strategies, stakeholders can support informed decisions, ultimately improving patient care outcomes.
GPs call for diagnostic support and education for rare diseases
An AusDoc survey has highlighted an opportunity for the pharmaceutical industry to help speed up the pathway to diagnosis and treatment of patients with rare diseases.
Can pharmaceutical companies plug the gap in rare disease confidence?
While eight in every hundred Australians has a rare disease, GPs lack confidence in identifying these patients, which may delay diagnosis and treatment.
AusDoc solus eDM’s: What 1M engagements and 45,000 clicks tell us about satisfying doctor demand for information
With over 1-million doctor engagements and 45,000 clicks in the last 12 months, we deep dive into the data and identify common factors that contribute to these meaningful interactions, uncovering insights that can help optimise marketing strategies while also better meeting the needs of healthcare professionals.