Most Australian GPs encounter rare disease patients without the knowledge or tools to act quickly. AusDoc survey data reveals exactly where the confidence gaps are — and why pharma has a significant and largely untapped opportunity to step in with targeted GP education.
AusDoc has been confirmed as the #1 medical publication for Australian GPs in the 2025 annual readership survey — ranked first across print, digital and newsletters. The results reinforce AusDoc's unmatched reach for any pharma or health brand looking to engage Australian doctors.
Australian Doctor has been shortlisted for one of the most prestigious accolades in the publishing industry — Publication of the Year — at the 2025 Mumbrella Publish Awards.
NEXT Pharma Summit Australia is coming to Sydney on October 22–23, 2025 Australia’s #1 platform for doctors, AusDoc brings the voice of the doctor into the conversation, shaping the future of pharma and healthcare in Australia. Use promo code 'ausdoc' for 10% earlybird discount.
While digital health solutions promise to revolutionise healthcare, not all doctors are convinced. An AusDoc study examining doctors’ views on technology adoption found that those with the most medical experience remain cautious, voicing concerns about security, accuracy, and over-reliance on technology.
As patient interest in wellness continues to rise, GPs are largely supportive of incorporating lifestyle-based interventions into primary care. However, only about one in three GPs (34%) say they feel fully confident discussing it with patients.
While AI has the potential to revolutionise healthcare, many doctors remain sceptical about its implementation. To foster greater AI adoption in healthcare, companies may benefit from prioritising the following 5 actions.
Engaging doctors effectively is one of the most challenging, yet crucial tasks. Drawing from AusDoc’s exclusive studies, including feedback from over 1,615 doctors, here are five evidence-backed strategies to engage doctors and cut through the digital noise.
Fertility has become a routine topic in general practice with 88% of GPs reporting discussing fertility-related issues with patients on a regular basis. But while the conversations are frequent, many clinicians report a lack of clarity when it comes to referral pathways, treatment options, and clinic relationships.
Learn how a virtual workshop became a powerful touchpoint to deepen engagement, drive learning, and reinforce prescribing confidence for a new drug
If you're running a pharmaceutical marketing campaign in Australia, AHPRA verification isn't optional — it's essential. This article explains why marketing to an unverified audience wastes budget, creates compliance risk, and why a verified HCP audience is the foundation of every effective campaign.
The adoption of digital health technologies is growing, but many doctors remain hesitant due to concerns about security, usability, and workflow disruption. To accelerate adoption, digital health tech companies must focus on practical solutions that address these challenges.