More than 85% of doctors report an increased number of patients asking about weight-loss medication over the past 12 months, but many lack confidence to discuss newer treatments, according to an exclusive AusDoc survey.
Greater than the sum of its parts – Omnichannel insights from two industry experts
Even though Pfizer’s customers prefer face-to-face, most of their engagement is digital, writes Clifford Fram, director of partnerships and innovation at adg. Claire Edgerton’s morning fix is to check the data. She likes to know what content and channels Pfizer’s customers are engaging with – what they’re reading, what they’re watching and what they’re searching
NEW Industry and Traffic Monthly Report – Powered by Similarweb data
AusDoc has the biggest amount of monthly visits among independent healthcare publications in Australia
8 Tips for Engaging Busy Doctors with your Digital Content
The digital revolution has had a significant positive impact on how doctors’ access pharmaceutical information, especially in the post-COVID-19 era. This has ultimately enhanced the quality use of medicines and patient care. More recently, with the ubiquitous use of the word ’omnichannel’, the short-term challenge for pharma is finding the right mix between traditional face-to-face
AusDoc survey uncovers top 5 pathology-led GP education opportunities
A recent AusDoc survey of 418 GPs and GP registrars focusing on pathology tests has uncovered a raft of unmet needs for GP education, and opened up a range of opportunities for pathology organisations and pharma companies to offer meaningful med ed. Respondents were crying out for further education, with several key areas of particular
AusDoc survey puts GPs’ pathology testing views under the microscope
Pathology testing and the interpretation of results are regular challenges for many GPs, and there are several key areas that are particularly problematic, an AusDoc survey of 418 GPs and GP registrars has revealed. 1. Ordering tests: vague symptoms pose problems When it comes to deciding which pathology tests to order, the clinical presentations that
AusDoc Media Kit
Our network offers an integrated suite of advertising solutions allowing clients to reach more doctors and other medical specialists, more frequently, on more devices every day.
NEW AusDoc Whitepaper. How are digitally overwhelmed doctors responding to the omnichannel revolution?
With most pharmaceutical companies currently embarking on the same omnichannel strategy, from a doctor’s perspective, this results in a relentless deluge of emails, webinar invites and promotional material. So, what should pharmaceutical companies and their representatives consider going forward?
GPs vote AusDoc #1 in Print, Online & Newsletters
A survey of more than 330 Australian GPs has once again confirmed the reach and influence of independent medical publications as being critically important for any organisation looking to communicate with doctors.
5 ways to choose the right content type for your campaign
Have you ever wondered which type of content will work best for your campaign? If so, you’re not alone. It’s one of the most frequently asked questions AusDoc receives from marketers and agencies. The key to success is to think like a journalist, says Amanda Davey, AusDoc Commercial Content Editor and the former editor of
How increasing message frequency led to a +14% growth in prescribing
Whether it be the original ‘Rule of 7’or more recent studies that suggest the new number is much higher in the digital age we now live in, the premise remains that increasing message frequency can have a significant impact on retention and driving behaviour change, but does this theory extend to doctors? Let’s start with
How a solus eDM helped a pharma brand to quickly regain lost market share following negative publicity
A leading prescription brand had lost market share following negative publicity. With local key opinion leaders questioning the brand’s efficacy, both medical and consumer media were running hard with the story – eroding prescriber and patient trust. The client needed a powerful tool to support its omnichannel response and quickly turn this around.