As the lines between journalism and marketing continue to blur, it would be rare these days to find a content marketing agency without at least one journalist on the team. Journalists bring an editorial approach to building a brand. Here’s why that’s important:
A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies for 89
Leading healthcare media company Australian Doctor Group (ADG) announced today that its new digital sales channel, AccessPlus has “exceeded expectations” with 12 brands signed-on to the platform across a range of therapeutic areas, including respiratory, diabetes, weight loss, dermatology, smoking cessation, female sexual health, mental health, and oncology. Launched late last year, AccessPlus is a
The country’s number one healthcare media company, Australian Doctor Group, announced today the launch of AusDoc.PLUS, the largest and most comprehensive medical news and education website for doctors and healthcare professionals. Showcasing ADG’s award winning mastheads, AusDoc.PLUS is the new digital destination for Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. ADG’s 75,000-strong subscriber base of highly engaged
Australian Doctor Group has been confirmed as the country’s number one means of accessing GPs, with the latest industry research showing unmatched reach and engagement — particularly among the highest prescribers. More than 85% of GPs engage with the network every month across print and digital, according to the Medical Publishers Association’s 2018 readership survey — a figure made
An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and
GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs
At last night’s prestigious PRIME Awards, leading healthcare media company, Australian Doctor Group, announced the launch of AccessPLUS, a bespoke digital sales channel for the pharmaceutical industry. AccessPLUS facilitates branded sales material to run across ADG's digital network including Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. The group now boasts a
The number of Australian GPs who see pharmaceutical sales reps is falling fast and has hit a record low, according to the latest independent industry research. Four in every 10 GPs now say they don’t see reps, up from three in 10 just five years ago, according to an annual survey of GPs undertaken on
Australian Doctor landed on GPs’ desks this month with a sharp new look at a time when medical publishers are gearing up for the annual GP readership survey. In this Q&A, Australian Doctor Group editor-in-chief Jo Hartley shares some insights into the relaunch, and why print is bucking global media trends and remains relevant at
“Storytelling without data is fluff. Data without storytelling is forgettable. Data with storytelling is epic.” That digestible soundbite comes from Paul Petrone, Editor in Chief of the LinkedIn Learning blog. In an interview with LinkedIn content marketing writer Alexandra Rynne, he says marketers should strive to tell authentic real-life stories rather than merely using data to
An inside story about how one pharma company used content marketing to reach GPs at very low cost. What was GSK trying to achieve? According to GSK’s research, more than 30% of Australians travel overseas annually, but many – including doctors – underestimate hepatitis risk. Only 40% of travellers seek pre-travel health advice from their