The 2026 GP Readership Survey found AusDoc remained the leading independent medical publisher among Australian GPs across print, website and email newsletter engagement.
Among respondents, 72% had read Australian Doctor within the relevant print cycle, while 59% engaged with the AusDoc website and 62% with AusDoc newsletters within the previous day or week, ahead of all surveyed competitors.
Last year, over 1,000 Australian doctors gave us The Uncomfortable Truth about how they really see pharma. This year we went further — 1,417 doctors, plus 80+ pharma fieldbased employees, for the full picture from both sides of the fence.
Register your interest for a private debrief of the AusDoc BIG Doctor Survey 2026, before the findings go public and explore what they mean for your HCP strategy.
AusDoc and AAPM are proud to announce a strategic partnership to strengthen the voice, visibility and professional recognition of Practice Management professionals across Australia.
AusDoc is expanding beyond its core doctor audience to include primary care nurses through a strategic partnership with the Australian Primary Health Nurse Association (APNA).
Missed the webinar? You can still hear the full and uncensored debrief of what over 1,000 Australian doctors revealed in the AusDoc Big Doctor Survey
From Australia’s #1 platform for doctors, AusDoc.
Download the webinar recording and slides.
NEXT Pharma Summit Australia is coming to Sydney on October 22–23, 2025
Australia’s #1 platform for doctors, AusDoc brings the voice of the doctor into the conversation, shaping the future of pharma and healthcare in Australia.
Use promo code ‘ausdoc’ for 10% earlybird discount.
AusDoc has been confirmed as the #1 medical publication for Australian GPs in the 2025 annual readership survey — ranked first across print, digital and newsletters. The results reinforce AusDoc’s unmatched reach for any pharma or health brand looking to engage Australian doctors.
Australian Doctor has been shortlisted for one of the most prestigious accolades in the publishing industry — Publication of the Year — at the 2025 Mumbrella Publish Awards.
NEXT Pharma Summit Australia is coming to Sydney on October 22–23, 2025
Australia’s #1 platform for doctors, AusDoc brings the voice of the doctor into the conversation, shaping the future of pharma and healthcare in Australia.
Use promo code ‘ausdoc’ for 10% earlybird discount.
Independent Similarweb data confirms AusDoc leads all independent healthcare publications in Australia for monthly web traffic — outpacing competitors across unique visits, session duration and engagement. Essential benchmarking data for pharma media planners comparing publisher reach.
A survey of more than 330 Australian GPs has once again confirmed the reach and influence of independent medical publications as being critically important for any organisation looking to communicate with doctors.
AusDoc has become a whole lot better. We are evolving into a community platform, allowing doctors to connect with their colleagues across the medical profession as well as keeping them informed with the latest news, opinion, clinical updates and education. Given the ever-growing complexity of medicine, a community where doctors can discuss and debate the
