Resource Type: News

The 15th PRIME Awards celebrated excellence in Australian healthcare communications. See the complete winners list from pharma, media and health agencies at Sydney’s Four Seasons Hotel.

Australian Doctor Group, the country’s number one healthcare media company, is moving its monthly masthead Medical Observer to digital-only next month to meet growing online demand. The important milestone comes after rapid growth in popularity of the masthead’s digital offering following the launch of ADG’s new supersite AusDoc.PLUS five months ago. Since April, the number of doctors

The country’s number one healthcare media company, Australian Doctor Group, announced today the launch of AusDoc.PLUS, the largest and most comprehensive medical news and education website for doctors and healthcare professionals. Showcasing ADG’s award winning mastheads, AusDoc.PLUS is the new digital destination for Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. ADG’s 75,000-strong subscriber base of highly engaged

85%+ of Australian GPs engage with ADG’s network every month — MPA 2018 data confirmed. The definitive proof point for pharma marketers planning HCP campaigns and media buys.

At last night’s prestigious PRIME Awards, leading healthcare media company, Australian Doctor Group, announced the launch of AccessPLUS, a bespoke digital sales channel for the pharmaceutical industry. AccessPLUS facilitates branded sales material to run across ADG's digital network including Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. The group now boasts a

Australian Doctor relaunches with a bold new design. Editor-in-chief Jo Hartley explains why print still matters and remains a vital HCP channel for pharma advertisers in Australia.