Doctors were clear that pharma delivers substantial scientific progress but equally clear that trust hasn’t kept pace. Addressing this gap between high innovation and low trust is exactly where the opportunity lies to reset the doctor–pharma relationship.
Missed the webinar? You can still hear the full and uncensored debrief of what over 1,000 Australian doctors revealed in the AusDoc Big Doctor Survey From Australia’s #1 platform for doctors, AusDoc. Download the webinar recording and slides.
NEXT Pharma Summit Australia is coming to Sydney on October 22–23, 2025 Australia’s #1 platform for doctors, AusDoc brings the voice of the doctor into the conversation, shaping the future of pharma and healthcare in Australia. Use promo code 'ausdoc' for 10% earlybird discount.
Our latest GP survey reveals clear patterns in how Australian doctors are managing menopause with some therapies dominating and others barely used. The findings highlight important opportunities for pharma to support doctors’ decision-making and improve patient care.
Most Australian GPs encounter rare disease patients without the knowledge or tools to act quickly. AusDoc survey data reveals exactly where the confidence gaps are — and why pharma has a significant and largely untapped opportunity to step in with targeted GP education.
AusDoc has been confirmed as the #1 medical publication for Australian GPs in the 2025 annual readership survey — ranked first across print, digital and newsletters. The results reinforce AusDoc's unmatched reach for any pharma or health brand looking to engage Australian doctors.
Australian Doctor has been shortlisted for one of the most prestigious accolades in the publishing industry — Publication of the Year — at the 2025 Mumbrella Publish Awards.
NEXT Pharma Summit Australia is coming to Sydney on October 22–23, 2025 Australia’s #1 platform for doctors, AusDoc brings the voice of the doctor into the conversation, shaping the future of pharma and healthcare in Australia. Use promo code 'ausdoc' for 10% earlybird discount.
While digital health solutions promise to revolutionise healthcare, not all doctors are convinced. An AusDoc study examining doctors’ views on technology adoption found that those with the most medical experience remain cautious, voicing concerns about security, accuracy, and over-reliance on technology.
As patient interest in wellness continues to rise, GPs are largely supportive of incorporating lifestyle-based interventions into primary care. However, only about one in three GPs (34%) say they feel fully confident discussing it with patients.
While AI has the potential to revolutionise healthcare, many doctors remain sceptical about its implementation. To foster greater AI adoption in healthcare, companies may benefit from prioritising the following 5 actions.
Engaging doctors effectively is one of the most challenging, yet crucial tasks. Drawing from AusDoc’s exclusive studies, including feedback from over 1,615 doctors, here are five evidence-backed strategies to engage doctors and cut through the digital noise.